Caroline Renae Jewelry is a website dedicated to selling quality lab grown diamond jewelry at discount prices.
This website was created using the Shopify platform, which handled a lot of the heavy lifting for me. The client requested a layout similar to other websites in the industry. They feature a sleek minimalist design with a bold hero image and then immediately begin displaying products.
The reference sites looked nearly identical to Shopify's default theme. So that's what I went with at the client's request. I used Shopify's default template, loaded in the products, and then customized the product details page with a few metafields.